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Thinking, Fast and Slow

Thinking, Fast and Slow

Regular price Rs.1,000.00 PKR
Regular price Rs.1,400.00 PKR Sale price Rs.1,000.00 PKR
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Pages: 502
Category: Decision-Making & Self-Help

Thinking, Fast and Slow by Daniel Kahneman is a landmark work in psychology and behavioral economics. The book presents two modes of thought: System 1, which is fast, intuitive, and emotional, and System 2, which is slower, analytical, and deliberate.

Kahneman explores how these systems interact to shape judgment, decision-making, and problem-solving. He highlights common cognitive biases, errors, and heuristics that affect our personal and professional lives. Rich with research, experiments, and real-world examples, this book helps readers understand why humans think the way they do and how to make better decisions.

Ideal for readers interested in psychology, behavioral economics, decision-making, and personal growth.

Author Description:

Daniel Kahneman is a Nobel Prize–winning psychologist and author, widely recognized for his work on judgment, decision-making, and behavioral economics. His research has revolutionized our understanding of human cognition, biases, and rationality. Kahneman’s writings, including Thinking, Fast and Slow, are highly influential in psychology, economics, and business.

Format: Paperback

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