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Kitab Markaz

Noise: A Flaw In Human Judgment

Noise: A Flaw In Human Judgment

Regular price Rs.950.00 PKR
Regular price Rs.1,300.00 PKR Sale price Rs.950.00 PKR
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Pages: 464
Category: Self-Help & Decision-Making
Noise: A Flaw in Human Judgment by Daniel Kahneman is a thought-provoking exploration of the hidden variability in human decisions. Building on his Nobel Prize-winning research, Kahneman reveals how “noise” - random, unpredictable errors - affects judgments in medicine, law, business, and daily life, often with serious consequences.
The book explains the difference between bias and noise, and provides practical insights for reducing errors in organizations and personal decisions. Combining psychological research, real-world examples, and actionable guidance, Noise challenges readers to understand how decisions can go wrong and how they can be improved.
Ideal for readers interested in behavioral science, psychology, decision-making, management, and self-improvement.

Author Description:

Daniel Kahneman is a Nobel Prize–winning psychologist and author, renowned for his pioneering work on behavioral economics and human judgment. He is best known for Thinking, Fast and Slow, which has become a landmark in understanding cognitive biases and decision-making. Kahneman’s research combines psychology, economics, and practical insights to illuminate human thinking processes.

Format: Paperback

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