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Generations: Does When You’re Born Shape Who You Are?

Generations: Does When You’re Born Shape Who You Are?

Regular price Rs.900.00 PKR
Regular price Rs.1,300.00 PKR Sale price Rs.900.00 PKR
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Pages: 304
Generations: Does When You’re Born Shape Who You Are? by Bobby Duffy is a compelling and deeply researched exploration of how generational identities are formed - and how much they truly matter. Using global surveys, historical data, and social science analysis, Duffy investigates the similarities and differences between Baby Boomers, Generation X, Millennials, and Generation Z.The book challenges many myths about generational conflict, showing that shifts in social attitudes often come from major events such as technology, economic change, and political transformation—not stereotypes. Duffy helps readers understand how generations both shape the world and are shaped by it.Perfect for readers interested in:
  • Sociology & social trends
  • Psychology & human behavior
  • Modern history
  • Cultural studies
  • Data-driven non-fiction

Author Description:

Bobby Duffy is a leading social researcher and Professor of Public Policy at King’s College London. Formerly the Global Director of the Ipsos Social Research Institute, he is known for his work on public opinion, social change, generational identity, and misinformation. His writing is data-driven, accessible, and highly influential in global policy and academic circles.


Format:
Paperback

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