{"product_id":"how-to-change-the-science-of-getting-from-where-you-are-to-where-you-want-to-be","title":"How to Change: The Science of Getting from Where You Are to Where You Want to Be","description":"\u003cp\u003e\u003cspan class=\"\"\u003eWhy do we so often know exactly what we\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003eshould\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edo - exercise more, save money, eat healthier - yet still fail to do it? Wharton professor Katy Milkman has spent her career answering that exact question. In\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003eHow to Change\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e, she reveals the hidden traps that sabotage our best intentions and delivers a science-backed toolkit to finally overcome them. This isn't vague inspiration; it's a practical, research-driven roadmap to lasting transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWhat is this book about?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eKaty Milkman, co-director of the prestigious Behavior Change for Good Initiative, identifies five primary roadblocks that prevent us from changing: impulsivity, procrastination, forgetfulness, laziness, and a lack of confidence. Instead of blaming weak willpower, she shows us how to strategically outsmart these obstacles using simple yet powerful interventions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey takeaways you will learn from this book:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"\"\u003eThe Fresh Start Effect:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eWhy January 1st, Mondays, and birthdays are your secret weapons for launching new habits.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"\"\u003eTemptation Bundling:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eThe highly effective strategy of pairing something you\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003eshould\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003edo (like listening to a podcast) with something you\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003ewant\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eto do (like going to the gym).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"\"\u003eThe Power of Commitment:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eProven techniques like \"Ulysses contracts\" to hold yourself accountable and prevent future regret.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"\"\u003eGamification \u0026amp; Incentives:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eHow to turn your goals into a game and structure rewards that actually work.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"\"\u003eOvercoming Forgetfulness:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eSimple environmental nudges that keep your long-term goals top-of-mind.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWho should read this book?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003eIf you have ever started a diet, a savings plan, or an exercise regime only to abandon it weeks later, this book is the missing piece. Whether you are a CEO looking to shift company culture, a parent hoping to instill better habits in your kids, or simply someone who wants to stop hitting snooze, Milkman gives you the scientific strategies to finally move from \"where you are\" to \"where you want to be.\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Kitab Markaz","offers":[{"title":"Default Title","offer_id":50932198899959,"sku":null,"price":1300.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0877\/8058\/9815\/files\/how-to-change-by-katy-milkman.jpg?v=1783806365","url":"https:\/\/kitabmarkaz.shop\/products\/how-to-change-the-science-of-getting-from-where-you-are-to-where-you-want-to-be","provider":"Kitab Markaz","version":"1.0","type":"link"}